Discover
A 30-minute call, then a one-page brief: who buys from you, what the site must do and how we’ll measure it.
- Goals, audience and competitor review
- Sitemap and page priorities
- Fixed quote and timeline in writing
- Home
- Shopify CRO
Shopify conversion rate optimization More sales from the traffic you already pay for.
Shopify CRO for D2C brands. A data-led audit, a ranked fix list and hands-on design and development from product page to checkout.
The short answer
What is Shopify conversion rate optimization (CRO)?
Shopify CRO is the work of increasing the share of store visitors who buy. It uses analytics, heatmaps and session recordings to find where shoppers drop off, fixes the biggest leaks (product page clarity, trust, speed, mobile UX, cart and checkout) and proves each change with A/B tests. Traffic is the priciest part of e-commerce, so CRO usually pays back faster than more ads.
What you get
Fix the leaks. Then scale.
No guesswork and no blanket ‘best practice’ lists. Every change ties back to your data and gets measured.
CRO audit
Analytics, funnel, heatmap and session review to see exactly where shoppers leave.
Ranked roadmap
Every issue scored by impact and effort, so the biggest wins ship first.
Product page redesign
Sharper benefits, better imagery, reviews and guarantees that answer objections.
Mobile-first UX
Thumb-friendly layouts, sticky add-to-cart and faster mobile pages, where most sales happen.
A/B testing
Changes proven with proper tests before everyone sees them.
Reporting
Monthly numbers on conversion rate, order value and revenue per visitor.
Included
Everything you need to launch.
Fixed scope, fixed price, agreed in writing before work starts.
- GA4 and funnel analysis
- Heatmap and session recording review
- Mobile and desktop UX audit
- Speed and Core Web Vitals audit
- Ranked CRO roadmap (impact vs effort)
- Design and development of fixes
- A/B test setup and analysis
- Product page and cart optimisation
- Order value boosters: bundles, upsells, free-shipping bars
- Monthly results report
Process
How we’ll work together.
Four stages, a fixed scope and a launch date agreed before design starts. You always know what’s next.
Design
Message first, pixels second. You review real Figma designs for desktop and mobile, not moodboards.
- Copy structure and key messages
- High-fidelity Figma designs
- Two rounds of revisions included
Build
Pixel-accurate development on WordPress, Shopify or custom code, with speed and SEO baked in from line one.
- Core Web Vitals in the green
- On-page SEO and schema markup
- Analytics, forms and integrations tested
Launch and grow
A calm launch, a handover video for your team and support that sticks around after go-live.
- Redirects that protect your rankings
- 30 days of free fixes
- Optional monthly care and CRO plan
What is a good conversion rate for a Shopify store?
It varies a lot by industry, price and traffic source. Instead of chasing a generic benchmark, CRO improves your own baseline and tracks revenue per visitor, which also captures order value.
How long does CRO take to show results?
Quick wins like speed fixes, clearer product pages and trust signals can show up within weeks. Proven A/B results need enough traffic, so most engagements run for at least three months.
Do I need a lot of traffic for CRO?
A/B tests need decent traffic to reach significance. Smaller stores still gain a lot from an audit and data-backed fixes using analytics, heatmaps and customer feedback.
What’s included in a Shopify CRO audit?
Analytics and funnel review, heatmap and recording analysis, a mobile and desktop UX audit, a speed audit and a ranked list of fixes by expected impact and effort.
Will CRO changes break my theme?
No. Changes are built on a duplicate theme, tested on real devices and published only after you approve.
Keep exploring
Related services
Recommended reading: Shopify CRO checklist: 21 fixes that lift conversion rate